What is a word of the year, and where did the idea start?
A word of the year is a single word you pick as a theme for your next twelve months, such as ease, brave or build. You return to it when you make choices, big or small. It is a personal practice, not a dictionary award and not a goal you can pass or fail.
Ali Edwards began choosing one word each January in 2006. Her words have included play, peace, nurture, pause, joy and curious. She describes the idea as a word she could "focus on + get curious about as she went about her daily life over the course of a year." "One Little Word" is her registered brand, so this guide uses "word of the year" as the general term. Her workshop page shows her own version.
Other teachers have their own takes. Chris Brogan is often credited with My 3 Words, which uses three words instead of one. Susannah Conway teaches end-of-year workshops on finding your word.
If you searched "word of the year" and wanted the dictionary pick, that is a different thing, like Oxford's "rage bait" for 2025. This guide is about your own word. If you want a year-end ritual to help you choose it, try these New Year's Eve rituals.
Is a word of the year better than a New Year's resolution?
No study shows that one word beats resolutions, so nobody can honestly say yes. What research on resolutions does show is useful: goals framed as moving toward something did better than goals framed as avoiding something. A word can give you that framing and sit beside one small goal.
Here are the numbers we do have. In a large experiment on New Year's resolutions (Oscarsson et al., 2020), 1,066 people completed the first step. A year later, 55% of responders said they had been successful at sticking with their resolutions. That is self-reported. People with approach-oriented goals did better than people with avoidance-oriented goals: 58.9% vs 47.1%. Those who received some support did significantly better than the other groups.
The same paper cites an older study of 200 resolvers. In it, 77% were still keeping resolutions after one week, 43% after three months, and 19% after two years.
That research looked at resolutions, not one-word practices. So the next part is our suggestion, not a finding. Choose "begin" instead of "stop procrastinating." Add one small goal from goals for 2027. Tell a friend. If you'd like a longer menu of resolutions, see New Year's resolutions for 2027.
How do you choose your word of the year in 5 steps?
To choose your word of the year, look back at the last year, name how you want 2027 to feel, brainstorm five to ten words, test each one against an ordinary Tuesday, then pick one and put it where you will see it. The whole thing fits in one evening.
Here is how to choose your word of the year without overthinking it.
- Look back. Spend ten minutes on 2026. What gave you energy? What drained you? Our end-of-year reflection questions can help.
- Name the feeling. Finish this sentence: "In 2027, I want to feel ___." If you spent 2026 answering email at 10 p.m., you might write "unhurried."
- Brainstorm five to ten words. Use the lists below. Circle words that make you curious, not the ones that sound impressive.
- Test each word. Say it out loud. Then ask, "What would I do differently on a Tuesday?" If your word is ease, the answer might be "I stop booking back-to-back calls." If you can't picture a Tuesday change, the word may be too vague.
- Pick one and put it where you'll see it. Try your phone lock screen, the bathroom mirror or the first page of your planner.
There is no deadline. 2027 starts on a Friday, but a birthday, a September fresh start or your first day in a new job works just as well. Your word of the year 2027 can arrive in any month.
What are good word of the year ideas for 2027?
Good word of the year ideas are short, timeless words you can picture in daily life, such as ease, begin, nourish, connect or focus. Below are 220 words in ten themes, each with a note on when it fits. Skim for the words that make you exhale, then circle three.
Calm and Rest
Good for when you're tired, overbooked or coming off a hard year.
ease, rest, pause, restore, breathe, soften, slow, stillness, peace, calm, settle, unwind, gentle, quiet, recover, renew, refuge, balance, sanctuary, unhurried, exhale, steady
Courage and Change
Good for when you're standing at a door you keep walking past.
brave, begin, leap, bold, release, transform, choose, dare, pivot, unafraid, launch, cross, shift, unlearn, risk, embrace, evolve, fearless, become, reinvent, threshold, courage
Growth and Learning
Good for when you want to get better at something, or at everything.
grow, learn, curious, stretch, explore, practice, patience, wonder, study, deepen, expand, seek, build, progress, discipline, reflect, master, bloom, roots, adapt, question, humble
Love and Connection
Good for when your people need more of you, or you need more of them.
connect, love, kindness, belong, together, listen, generous, forgive, tender, welcome, gather, nurture, friendship, presence, family, compassion, honest, warmth, reach, community, devotion, cherish
Work and Purpose
Good for when you want your days to add up to something.
purpose, craft, serve, lead, ambition, momentum, finish, impact, vision, initiative, contribute, calling, standards, thrive, collaborate, steward, legacy, resourceful, persist, dedicate, prioritize, ownership
Health and Energy
Good for when you want to care for your body in a kind, steady way.
energy, strength, nourish, move, vitality, stamina, hydrate, wellbeing, sleep, fuel, walk, dance, outdoors, sunlight, nature, care, routine, resilience, grounded, tend, mobility, vigor
Creativity and Play
Good for when life feels too serious or too tidy.
create, play, make, imagine, wild, color, story, improvise, experiment, sketch, write, sing, invent, spark, whimsy, playful, design, dream, music, express, fresh, adventure
Joy and Gratitude
Good for when you want to notice more of what's already good.
joy, gratitude, delight, savor, appreciate, celebrate, laugh, sunshine, thankful, cheer, bright, lightness, contentment, enough, radiant, treasure, glad, hope, optimism, merry, fullness, grace
Simplicity and Focus
Good for when you're stretched thin and scattered.
simplify, focus, less, declutter, essential, clear, boundaries, minimal, priority, single, edit, tidy, streamline, deliberate, present, space, mindful, order, clarity, discern, spare, lighten
Spirit and Trust
Good for when you want to lean on something bigger than a plan.
trust, faith, surrender, intuition, wisdom, believe, sacred, flow, alignment, awaken, mystery, prayer, meaning, reverence, soul, allow, receive, unfold, guidance, ritual, spirit, openness
Some words sound alike but ask for different things. Rest means stopping. Pause is a short break inside your day. Restore means refilling what ran low. Brave means acting while you feel fear. Fearless says you won't feel any, which is a lot to ask of yourself. Trend slang ages fast, so this list sticks to words that will still make sense in 2030.
What is a good intention word for the year in your situation?
A good intention word for the year matches the season you are actually in, not the one you wish you were in. After burnout, try rest or boundaries. Starting something new, try begin or steady. In a season of loss, try tender or gentle. Choose the word your life is asking for.
- After burnout: rest, boundaries, recover, enough
- New job or business: begin, craft, momentum, ownership
- New baby or a full house: tender, patience, gather, enough
- Grief or healing: gentle, tender, soften, allow
- A big move: threshold, welcome, roots, belong
- Students and teens: curious, practice, discipline, brave
- Retirement: explore, savor, legacy, unhurried
Say you had a baby in 2026 and are sleeping in pieces. Ambition would feel like a nag. Gentle might feel like relief. That is the test.
A word is a reflection tool, not a treatment. Affirmations and vision boards are a mindset practice, not a substitute for medical, mental-health or financial advice. If you're struggling or thinking about suicide, call or text 988 (US) or contact your local emergency number. The 988 Lifeline is there any hour. For a longer guide to setting intentions, see new year intentions.
Should your word be a noun, a verb, or a feeling?
Any of the three works, and the best choice depends on what you need. A verb pushes you to act, a noun gives you an identity to grow into, and a feeling word tells you how to weigh choices. If you stall often, pick a verb. If you feel scattered, pick a noun or feeling.
| Type |
Examples |
Best for |
Watch out for |
| Verb |
begin, release, gather, finish |
Getting unstuck |
Can feel like pressure |
| Noun |
courage, home, craft |
Growing into an identity |
Can feel abstract |
| Feeling |
ease, joy, contentment |
Guiding everyday choices |
Hard to measure |
| Three words |
steady, kind, curious |
Juggling work, home and self |
Harder to remember |
One word or three? Ali Edwards uses one. Chris Brogan is often credited with three. Both are valid. A short phrase is fine too. "A word" is a rule you can bend.